Our Team

Our team, your partners. Working with Direct Focus, you get the support, advice and services of our award-winning advertising and marketing team.

 

Mark Hofer

President

Mark Hofer

President

Mark established Direct Focus in 1996. In a relatively short period of time, he has guided the company to become a major Canadian marketing communications firm, serving a significant regional, national and international clientele. It is Mark’s vision to provide our clients with a level of service that is unparalleled.

 

Taylor Crawford

Executive Vice President

Taylor Crawford

Executive Vice President

Taylor brings a proven business background and a mix of marketing savvy and creative thinking to the Direct Focus team. His client-centric approach has led him to develop our largest account groups; including world-class corporations such as Scotiabank and Corby Distillers. Named Vice President in 2009, Taylor now helps marketing teams solve their organizational challenges through the creation and application of efficient business processes and creative marketing solutions.

 

Mike Li

Vice President, 

Finance

Mike Li

Vice President, Finance

Armed with over two decades of service in the finance industry, Mike works as Vice President of Finance at Direct Focus. Don’t let his mild temperament fool you, he is a wiz with numbers and has helped to ensure our continued financial growth since he started here in 2000. A certified Chartered Accountant with a Bachelor of Commerce from the University of Manitoba, Mike is an invaluable addition to the Direct Focus team.

 

Chad Beauchamp

Vice President, 

Operations

Chad Beauchamp

Vice President, Operations

Our Vice President of Operations has more than 12 years of experience. Chad has an international understanding of design, having received his masters in Design Management from the University of Central England, which led to a term in Shanghai, China working with clients like Toyota and Samsung. His website and publication work has been awarded several times, most notably by Mobius and Summit.

 

Tracy Noble

Manager, 

Production Services

Tracy Noble

Manager, Production Services

As Manager of Production Services, Tracy has over 25 years of print production, promotional procurement and management experience. Armed with Business Administration and Graphic Arts diplomas, Tracy brings years of experience in sales, marketing and operations to the Direct Focus team. Her strategic industry insights help to deliver innovative ideas, cost efficiencies and quality control to the production services department.

 

Donna Buckberrough

Manager, 

Client Coordination Services

Donna Buckberrough

Manager, Client Coordination Services

Donna has worked in the area of client management for over 20 years. Since joining Direct Focus seven years ago, Donna has worked with major clients including JELD-WEN, Agricore United, Canola Council of Canada and the Ladybug Foundation Inc.

 

Jamie Spence

Manager, 

Distribution Services

Jamie Spence

Manager, Distribution Services

Hardworking, good natured and armed with a generous spirit, our Manager of Distribution Services has been with Direct Focus since 1998. Responsible for inventory management, shipping and receiving and warehouse operations, Jamie oversees our eight-person, 50,000 square foot warehouse and ensures that our stockpile of 1,000+ client items are in stock and ready to ship at a moments notice.

 

Doug Marrin

Manager, 

IT & Solutions

Doug Marrin

Manager, IT & Solutions

As the manager of the Direct Focus Information Technology & Solutions department, Doug has 20 years of financial and management experience in primarily Information Technology-related industries. Doug has worked with a number of national clients including Investors Group and Scotiabank.

 

Kim Leadbeater

Manager, 

Media Services

Kim Leadbeater

Manager, Media Services

Kim graduated from the Creative Advertising program at Centennial College in Toronto, where she specialized in Media.  Upon graduation, she went to work for BBD/OMD Canada where her clients included Gillette, Ontario Tourism, Chapters.ca, and Wrigley’s. She was later recruited by an advertising agency in Winnipeg. Now at Direct Focus, Kim manages the Media Department and works closely with our key clients to develop strategic and targeted plans to meet their needs.  Key assignments include planning, negotiating and execution of North American, national, regional and local initiatives for a broad range of clients.

 

Chelsea Jubinville

Account Management

Chelsea Jubinville

Account Management

As a Media Planner turned Account Executive, Chelsea brings a wealth of branding, marketing and strategic thinking to our team. After graduating with an Honours Business Administration diploma in 1999, she worked across Canada delivering creative solutions that have helped her clients reach new market segments and realize their organizational goals.

 

Gillian Muise

Account Management

Gillian Muise

Account Management

Gillian joined the Direct Focus account management team in January of 2008 after having spent seven years working in the advertising industry in Toronto. Since joining Direct Focus Gillian has showcased her strong strategic planning and account management capabilities on the Loewen account. She has implemented several new processes in order to drive efficiency and organization as well as brought forward several innovative ideas to push the client and take their communications to the next level. 

 

Jason Davidson

Account Management

Jason Davidson

Account Management

A Direct Focus Founding Partner, Jason’s background in print brokering and sales has made him one of our company’s most valuable assets. As Account Manager, he works as a print production specialist where he grows both client and supplier relationships. From traditional tactics to digital delivery, Jason always ensures that projects are cost efficient, on-time and most importantly, on-budget.

 

Terrell Sellix

Account Management

Terrell Sellix

Account Management

Terrell has spent over a decade in the marketing industry helping companies develop brand-supporting, revenue-generating solutions to everyday marketing needs. She has studied, worked and lived in five countries across the globe and brings that cross-cultural understanding to the marketing solutions she provides. A love of numbers has helped support Terrell's strong background in results analysis, planning and customer targeting.

 

Rhonda Chestnut

Account Management

Rhonda Chestnut

Account Management

With a strong background in strategic planning and tactical execution of marketing programs, Rhonda provides our clients with forward planning and strategic implementation. She studied animal science in the University of Manitoba’s Faculty of Agriculture. Rhonda lends 14 years of agricultural marketing experience to clients such as Viterra and Canola Council.

 

Sara Corbett

Account Management

Sara Corbett

Account Management

Sara brings an eye for detail and a penchant for perfection in all areas related to the development and support of your brand. Her award-winning contributions have elevated her clients’ communications to the next level. Sara’s diverse background allows her to successfully contribute to building brands, marketing plans and tactical executions to meet our clients’ needs.

 

Justin Gagnon

Account Management

Justin Gagnon

Account Management

Graduating from the University of Windsor with a Bachelor of Commerce in 2005, Justin has made a name for himself in the marketing and communication industry. He has held previous roles as Director of Marketing within the computer software industry and Business Development Manager at a leading digital marketing company. Justin helps our clients with projects that range from corporate communications and strategic planning to online marketing and brand development.

 

Heather Nyman

Account Management

Heather Nyman

Account Management

As Manager of Online Programs, Heather has brought a strong and varied skill set to the Direct Focus team since starting here in 2001. Graduating with honours from Red River College with a diploma in Marketing Management, Heather quickly moved positions from Project Coordinator to Supervisor to Manager of online software development. From strategic planning and site conceptualization to account management and program development, Heather ensures that client objectives are always met on time and on budget.