Creative Reel
Feature Case Study
When the Canadian Wheat Board (CWB)
called us they were in the midst of a public relations onslaught.
They wanted Canadians to understand them better and to understand their role. We decided if we could connect the very public challenges of the CWB to the lives of the farm families who rely on the CWB, we could add a more personal narrative to the ongoing national dialogue. The challenge was to make an abstract government agency as knowable as your next-door neighbour.
Our work with the CWB has won Signature Awards for Best Newspaper Advertisement and Best Magazine Series. We are proud to partner with this long-standing Canadian institution and to help them tell their story here at home as well as abroad.
News
Direct Focus Enters
Exclusive Agreement With NWC
Direct Focus, Manitoba's largest marketing communication agency, has entered into a multi-year strategic partnership with retail giant The North West Company. The long-term agreement, which started on July 1, 2011, will see the company transition its consumer-level marketing initiatives to Direct Focus' 100-person, Winnipeg head office.
Direct Focus Wins
at the Signature Awards
The Signature Awards, produced by The Advertising Association of Winnipeg, celebrate exceptional creative work produced in Manitoba. This year's awards were handed out at the Winnipeg Convention Centre on May 12, 2011. We are excited to announce Direct Focus brought home two awards including Best Complete Campaign this year.
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