Versatile
When Versatile wanted to raise awareness of their brand in the southern United States, we said “More Power to You” and developed a campaign that delivered just that.
Driving Sales
For over four decades, Versatile has been an innovative and leading manufacturer of agricultural machinery. Over this same period, however, they have undergone a number of ownership and name changes, changes that have left consumers confused about the company and what they offer. In 2009, after returning to their original name, Versatile, the company asked us to develop a strategy to sort out any confusion in the minds of consumers and get those consumers to reconnect with this trusted name.
The theme of the campaign, "More Power To You," built on the simplicity, reliability and durability of Versatile products. This message was then targeted at farmers throughout the Southern United States, reaching over 200,000 of them through inserts in industry publications, brochures at dealerships and a PoweredByVersatile.com website developed to complement both. Armed with a slew of testimonials and online analytics to back up campaign traffic, this campaign effectively reached thousands of farmers, which has translated into millions in new sales.
Since then, we've continued to partner with Versatile at trade shows, in print publications and most recently on an online promotional fulfillment store, reconnecting with consumers and reasserting their brand as an industry leader.