The Stanley Works
When the world’s largest hydraulic tool manufacturer wanted to level the playing field with their competition, they came to Direct Focus to rebrand their company.
Making an Impact
Stanley asked us to take their existing Stanley Works brand, one that is highly regarded and relied upon throughout the construction industry, and more effectively incorporate it under their Hydraulic Tools Division. At the time, there was little consistency to the look within the Hydraulic Tools Division and the division itself was in need of greater brand awareness. We were challenged with unifying their brand image and making that image as strong and effective in the minds of industry professionals as Stanley tools are in the hands of those same professionals on job sites across the world.
The first test of our work with Stanley came at CONEXPO-CON/ AGG trade show in Las Vegas, where we went all out, designing for them the largest, most engaging booth there.
We've since been proud to partner with Stanley on everything from their web and new media presence to producing similar results for their other divisions. We recently created www.StanleyGear.com: a worldwide online fulfilment store for the Stanley Works along with customized merchandise that have created efficiencies across all of their business lines.