Ranger Insurance
As Manitoba’s largest insurance broker, Ranger needed a partner that would help to develop a strategy that leveraged their benefits and ensured their future growth.
You’re Covered
Ranger has grown to be one of Manitoba’s largest commercial and residential insurance providers. Their growth, through expansion and the acquisition of competitors, demanded a stronger brand image to reflect their success.
To understand how to get Ranger to where they wanted to be, we had to get a better picture of where they were in relation to others in the industry. After researching the marketplace and listening to the ideas and concerns of key stakeholders, both inside and outside of the business, we were able to identify Ranger’s strengths and developed a rebranding strategy consisting of a new tagline, brand evolution and communication plan.
Going into the brand re-launch party, we were excited to see how the hundreds of Ranger employees in attendance would react to their company’s new image. Not only did the crowd of smiling faces confirm our work, it was a reward in itself.