JELD-WEN Windows and Doors
From tradeshow booths and print ads to television spots and websites, the work we've created has been instrumental in raising awareness of the JELD-WEN brand in Canada since it was established here over a decade ago.
Opening a World of Possibilities
JELD-WEN has a North American network of 4,000 retailers. The challenge was to give retailers the flexibility to implement marketing initiatives specific to their own area, while at the same time allowing JELD-WEN to assert greater control over the integrity of the brand's overall image.
The JELD-WEN integrated marketing portal SMART (Sales and Marketing Toolkit) has reduced print production costs on dealer literature and enhanced dealer awareness of marketing initiatives. Our in-house storage facility has virtually eliminated carrying costs on print and promotional items. These features have created an engaged and knowledgeable sales force with access to the tools they need to excel at their jobs.