Conviron
When the Conviron group of companies wanted to refresh their look, Direct Focus took their brand and made it flourish.
The Right Environment for Growth
As a leader in controlled environmental systems for biological research, Conviron has a strong reputation in a competitive, complex and demanding industry. When they came to Direct Focus, they challenged us to help them to enhance their branding and sales tools and to support their acquisition and expansion plans.
After conducting our brand evaluation process, we delivered a series of recommendations and a proposed new look for their brand to their Executive Committee, where it was immediately well received. Since then we have rolled out this new, unified brand image across all communication touch points, including their website, stationery, tradeshow booths, sales tools and marketing collateral.