Canadian Wheat Board
As a marketing partner to the Canadian Wheat Board, our relationship has seen the development of international print ads, tradeshow booths, websites, rebranding exercises and full-blown awareness campaigns.
A Growing Relationship
When the Canadian Wheat Board (CWB) called us they were in the midst of a public relations onslaught. They wanted Canadians to understand them better and to understand their role. We decided if we could connect the very public challenges of the CWB to the lives of the farm families who rely on the CWB, we could add a more personal narrative to the ongoing national dialogue. The challenge was to make an abstract government agency as knowable as your next-door neighbour.
Our work with the CWB has won Signature Awards for Best Newspaper Advertisement and Best Magazine Series. We are proud to partner with this long-standing Canadian institution and to help them tell their story here at home as well as abroad.